You and I being are being directed to change our behaviors.
Felt a Nudge lately? A reminder to do something to better your health, your finances, the environment? Felt a Nudge during COVID to mask and social distance and sanitize and to be vaccinated?
Felt a Nudge Down With RYBELSUS? A Nanny State Nudge to buy into a government program? A pop-up nudge? A click-bait nudge? A text nudge? A nudge to buy something before its gone? A nudge to pay for something using only digital payment and not cash? A Nurge (Urgent Nudge) to decarbonize to prevent “climate catastrophe”?
Behavioral science is being used to direct our decisions.
Influencing behavior in a libertarian paternalistic way with active engineering of choice architecture is behind the concept of nudge theory developed by Richard Thaler, a professor of economics and behavioral science at the University of Chicago.
Why influence behavior in a libertarian paternalistic way? It has been said that . . .
“In recent decades, behavioral economists have shown that, out of impulse, impatience, or ignorance, people often make choices that are not the best or even good for them: we are not the rational self-interest maximizers that conventional economists have long assumed [see “The Marketplace of Perceptions,” March-April 2006].” Cass Sunstein on the constitution in the 21st century | Harvard Magazine
The “nudge”, a gentle prompt that influences people’s behavior in a predictable way, was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein. The book discusses how it is both possible and legitimate for private and public institutions to affect behavior, while maintaining freedom of choice, to help steer people to people make better choices in their daily lives, because in Thaler’s and Sunstein’s assessment . . .
“People often make poor choices—and look back at them with bafflement!” And . . .
“We do this because, as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself.”
Nudge theory is based upon the idea that by shaping the environment, also known as the “choice architecture” – a term coined by Thaler and Sunstein in their Nudge book – one can influence the likelihood that one option is chosen over another by individuals who feel in control of the decisions they make.
Terms
Choice architecture is the framing of different ways choices are presented. These would include the number of choices presented, the manner in which attributes are described, and the presence of a “default.” One example: how food is displayed in cafeterias. Offering healthy food at the beginning of the line or at eye level can contribute to healthier choices.
Libertarian paternalism is an oxymoronic term coined by Richard Thaler. Being “Libertarian” “means being free to make your own choices about your own life, that what you do with your body and your property ought to be up to you. Other people must not forcibly interfere with your liberty, and you must not forcibly interfere with theirs.”
Paternalism is “A policy or practice of treating or governing people in a fatherly manner, especially by providing for their needs without giving them rights or responsibilities. Paternalism can be “excessive governmental regulation of the private affairs and business methods and interests of the people; undue solicitude on the part of the central government for the protection of the people and their interests, and interference therewith.”
A Libertarian approach preserves freedom of choice and being able to opt out. A paternalistic approach assumes a restriction of choice.Libertarian paternalism is “an approach that preserves freedom of choice but that authorizes both private and public institutions to steer people in directions that will promote their welfare.”
Nudge is a gentle prompt that influences people’s behavior in a predictable way to make better decisions. It doesn’t mandate, order, enforce, or control. It uses motivational techniques most people respond to – such as the need to fit in with social norms. A nudge is meant to move people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
“Nudging, like persuasion, can be used with more or less ethical intentions. When it is less ethical it is known as Sludge. A lot of nudging involves changing a choice architecture that people are faced with.”
10 Important Nudges: Simple Things That Can Change Behaviors – The World of Work Project
Examples of using “choice architecture”:
In Retail:
1. Placement of items in a store
2. Use of scarcity and social proof in marketing
3. Use of loyalty programs and rewards
In Technology:
1. Default settings on devices and apps
2. Push notifications and reminders
3. Gamification of tasks and activities
In Health and Wellness
Use of reminders and goal-setting tools
Design of workout spaces and equipment
Use of social support and accountability
In Finance
1. Automatic savings and investment plans
2. Design of banking apps and websites
3. Use of behavioral economics in financial education
Nudge Theory: Definition and 10 Examples (2024) (helpfulprofessor.com)
Small nudges to giant leaps: Examples of nudging in the workplace (applaudhr.com)
Examples of Nudge Theory in Public Policy:
Nudging supposedly makes it easier for improved access to public services and help people achieve their goals in life.
In the UK the Nudge Unit was established in the Cabinet Office in 2010 by David Cameron’s government to apply behavioral science to public policy. The Behavioral Insights team, or “Nudge Unit”, plays a big role in helping the government formulate its response to coronavirus. “The Nudge Unit is working closely with the Department of Health and Social Care in crafting the government response. The most visible manifestation of its influence to date is in the communication around hand-washing and face touching – in particular the use of “disgust” as an incentive to wash hands and the suggestion of singing Happy Birthday to ensure hands are washed for the requisite 20 seconds.” -Jill Rutter, “Nudge Unit” | Institute for Government
Boris Johnson’s government tried to fight the coronavirus pandemic by using the nudge theory to encourage “herd immunity”.
The Canadian Behavioural Insights Team (BIT), established in 2014, emerged from the original “Nudge Unit” in the British government, which was founded in the Cabinet Office in 2010. It uses a consultancy model to support government and the not-for-profit sector to support BI [behavioral insights] policy interventions. Nudging the way to better public policy (irpp.org)
One example in Canada is to make Elections and voting day need an injection of fun and celebration. Nudge theory illustrates ways to inspire anyone too busy, too “irritated” to vote.
Personal freedoms are a fundamental value of our liberal democracy. Citizens have the choice to opt out of participating. Thus, we should focus on making voting easier to opt into but not mandatory. We should act in ways that will nudge, not force, people to the voting booth.
We need to nudge joy into voting (irpp.org)
Both David Cameron and Barack Obama employed the nudge theory to advance domestic policy goals in their countries.
In the U.S. . . .based on research from University of Chicago economist Richard Thaler and Harvard law school professor Cass Sunstein, Obama’s regulatory czar. . . who argued in their 2008 book “Nudge” that government policies can be designed in a way that “nudges” citizens towards certain behaviors and choices. . .
On September 15, 2015, Obama issued Executive Order 13707 “Using Behavioral Science Insights to Better serve American People” directing Federal Government Agencies to apply Behavioral Science Insights to design their policies and programs.
Per Donald Marron at Forbes:
“President Obama established the unit—officially known as the Social and Behavioral Sciences Team (SBST)—to use insights from psychology, behavioral economics, and other decision sciences to improve federal programs and operations. Those social sciences increasingly appreciate what regular folks have long known: people are imperfect. We procrastinate. We avoid making choices. We get confused and discouraged by complex forms. We forget to do things. We sometimes lack the energy to weigh decisions thoroughly, so we act based on what we think our peers do or how choices are framed. And we sometimes cut corners when we think no one is looking.”
The Executive Order also charges the Social and Behavioral Sciences Team (SBST), a cross-agency group, to make it happen.
Per Megan Fella at Obama’s effort to ‘nudge’ America (politico.com)
“Ultimately, knowing what drives us puts us in the driver’s seat.” – Susan M. Schneider
The Social and Behavioral Science Team (SBST) is a small, but mighty group of leading behavioral scientists and innovators from across the country. Housed within the Office of Evaluation Sciences at GSA, the SBST realizes that “seemingly small barriers to engagement…can prevent programs from effectively reaching the people they are intended to serve” and that “an effective and efficient government must, therefore, reflect our best understanding of human behavior.”
According to Meet the Social and Behavioral Science Team (usa.gov):
In order to create a better government, the SBST looks for opportunities in four aspects of program design:
Streamlining access to programs and benefits
Improving how government presents information to consumers, borrowers, and program beneficiaries
Enhancing how government presents and structures choices within programs
Examining the frequency, presentation, and labeling of benefits, tax credits, and other incentives
Chuck Ross, on September 15, 2015, voiced his concerns: Obama’s Nudge Brigade: White House Embraces Behavioral Sciences To Improve Government (forbes.com)
“President Obama’s federal health care law, Obamacare, is replete with “nudge” language and experimentation. . .
“Another nudge contained in Obamacare was brought to light in the debate over whether the individual mandate contained in the law was a tax hike.
“Republicans insisted that it was a tax increase, but the White House portrayed it as a penalty on the logic that the word “tax” has a negative connotation.
While the Obama administration touted nudge policies, others were hesitant to get on board.
““I am very skeptical of a team promoting nudge policies,” Michael Thomas, an economist at Utah State University, told Fox News in 2013.
““Ultimately, nudging…assumes a small group of people in government know better about choices than the individuals making them.”” (Emphasis mine.)
The purpose of this post is to provide a simplified overview of behavioral science manipulation tactics being used and to make readers aware of “nudging”. The little pokes and prods to improve behavior sound benign:
“Sunstein defines nudges as “simple, low-cost, freedom-preserving approaches, drawing directly from behavioral economics, that promise to save money, to improve people’s health, and to lengthen their lives”—small pushes in the right direction, like a restaurant disclosing the calorie count of each dish so patrons are more likely to order healthy food, or a company setting up its 401(k) plan so employees are automatically enrolled in the savings program and must choose to opt out.”
– Lincoln Caplan, Cass R. Sunstein – Harvard Law School | Harvard Law School
Richard Thaler – Nudge: An Overview (youtube.com)
My concerns:
Who’s arranging my choices? Who’s engineering my “choice architecture” and by what values?
Using motivational techniques most people respond to – such as the need to fit in with social norms to positively change people’s behavior, I’m OK with. Automatically enrolling employees in an optional 401(k), for instance, or easily allowing organ donors to opt out, I’m OK with. But what about the motivational techniques behind consequential choices like healthcare or the COVID vaccine or whether I need more government decision making in my life? Can I opt of the choices given me?
As employed by government policies and programs, behavioral science “nudging” seems to be making big government more attractive and more conducive for an individual to rely on government for more and more decision making. Nudge’s low intensity manipulation seems to always advance the goals of the federal government while couched in ways as helping people make good decisions. As such, “nudging” seems to be growing the Nanny State.
Certainly, there are concerns about the ethics of nudging. Nudges can engineer people’s choices to reach certain ends desired by a policy maker. A policy “choice architecture” can, by design, make certain options have a greater chance of being chosen. Ergo, the government should be transparent in its behavioral approaches to ensure that policymakers, media, and the public have the evidence they need to judge their merits. Yet, I don’t every government agency will be transparent with its manipulation or propaganda.
When nudging seeks to frame behavior with limited choices to achieve a political outcome, then formerly well-intentioned nudges give way to outright manipulation. We will then be influenced to do whatever those in power want done. Example: When “We’re all in this together” becomes the stigmatizing “The pandemic of the unvaccinated.”
What happens when the owners of a technocratic control group known as social media shrink your choice architecture” on the inter-web and you do not see all there is to know? Such frames are difficult to combat because we are not often presented with the alternative frame, and thus we often don’t realize how the frame we see affects our decisions.
When information leading to truth is censored by technocrats with government approval, tyranny is slowly being put in place to rob common people of their health, savings, freedoms, and their futures. In other words, “Freedom of choice be damned!”
You will want to read this>> Exposing The CIA’s Secret Effort To Seize Control Of Social Media | ZeroHedge
What happens when sensible “choice architecture” that nudges people toward the best decisions for themselves, their families, and society without restricting freedom of choice, shrinks to “choose this or else” as with a mandate? “Honey, they shrunk the Choice Architecture and have grown the size of their influence!”
A [San Francisco Democrat’s] bill before California lawmakers would require new cars sold in the state in coming years to beep a warning whenever drivers exceed the speed limit by at least 10 mph
New cars in California could alert drivers for breaking the speed limit – ABC News (go.com)
According to the write up, the signal can be turned off – the driver’s choice architecture.
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More information:
Richard Thaler won the 2017 Nobel Prize in Economic Sciences for his “contributions to behavioral economics.”
Cass Sunstein is an American legal scholar known for his work in constitutional law, administrative law, environmental law, and behavioral economics. Cass R. Sunstein – Harvard Law School | Harvard Law School
“From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs [under Obama], and after that, he served on the President’s Review Board on Intelligence and Communications Technologies and on the Pentagon’s Defense Innovation Board. Mr. Sunstein has testified before congressional committees on many subjects, and he has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy. He serves as an adviser to the Behavioral Insights Team in the United Kingdom.”
How Nudging Can Change Customer’s Behaviour – Radiant Copywriting
Frontiers | Nudge politics: efficacy and ethics (frontiersin.org)
Nudge and Nudging in Public Policy | SpringerLink
Nudging in Public Policy | Oxford Research Encyclopedia of Politics
Barriers to Converting Applied Social Psychology to Bettering the Human Condition (tandfonline.com)
Freedom and Flourishing: Is economics becoming a branch of psychology?
Nudge: How Small Changes Can Significantly Influence People’s Choices – Effectiviology
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Winston Marshall Matters
Laura Dodsworth is a photographer, artist and author. In her most recent book Free Your Mind: The New World of Manipulation and How to Resist it, Laura draws on the Nudge Unit, behavioral psychology and fact checking services to analyze the range of ways in which our minds are manipulated. On the podcast, Laura talks about the government propaganda machine and how this all relates back to issues such as climate catastrophe, the pandemic and free speech.
Laura Dodsworth: How to protect yourself from government propaganda | The Spectator
Learn how to recognize and resist the daily attempts to control and manipulate your mind.
There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks, ‘Still or sparkling?’
Free Your Mind is your field manual to surviving the information battlefield. In this indispensable book, Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians, infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you, from social media to subliminal messages.
This is a book about fear. Fear of a virus. Fear of death. Fear of losing our jobs, our democracy, our human connections, our health and our minds. It’s also about how the government weaponised our fear against us – supposedly in our best interests – until we were one of the most frightened countries in the world.
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I have often posted about those who seek to engineer our lives – my previous post Central Planning or I Know What I Know?
I am cynical about those who seek to control us for “our own good.” There are always people in the world who want to manipulate and control others to have them make ‘better’ decisions, i.e., think like them. And this is true in the church:
There’s a growing list of the controlled opposition’s shaming screeds promoted on MSNBC to influence voters by making them feel morally superior if they make the ‘right’ choice: to not support and vote for Trump.
These Nudge-mental authors want to move you in the direction of being an ‘acceptable’ Christian and to be politically ‘acceptable’ in their eyes.
Tim Alberta and The Kingdom, the Power, and the Glory: American Evangelicals in an Age of Extremism, published December 5, 2023
Tom Schaller and Paul Waldman with White Rural Rage: The Threat to American Democracy published on February 27, 2024
Jim Wallis: The False White Gospel: Rejecting Christian Nationalism, Reclaiming True Faith, and Refounding Democracy, published April 2, 2024
The After Party: Toward Better Christian Politics, Nancy French and Curtis Chang, based on project by David French, Russell Moore & Curtis Chang, published April 23, 2024
Ironically, these holier-than-MAGA disparagers no doubt benefitted from Trump’s presidency. There was peace and prosperity. There were no wars. Look at Trump’s Middle East peace deal. There was no invasion of our southern border. Inflation was around 2%. People had money to support themselves and to give to charitable causes like The Roy’s Report and The Trinity Forum, (where these guys hawk their wares.)
During those four years and since, these guys sit around and nitpick about people who are not like them at great benefit to themselves.
And please don’t tell me they are writing these things to protect Jesus from the rabble. “Put down your sword, Peter.” Jesus – very God – is not beholden to anyone for protection.
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Well before Nudge, the book of Proverbs talked about those who act out of impulse, impatience, or ignorance. Proverbs talked about people who often make choices that are not the best or even good for them. What Does the Book of Proverbs Say About Fools? – Bible Gateway Blog
Wisdom was in place long before Nudge came along:
The Lord created me [Wisdom] at the beginning of his work, the first of his acts of old. Proverbs 8:22-31
Wisdom, personified as a female in the book of Proverbs, aspires to produce much more than a nudge toward a rational self-interest maximizing approach to decision making. Wisdom’s desire is to expand one’s personal bandwidth with the experience of the knowledge and fear of God.
Wisdom wants you to tap into God’s creation.
Wisdom is coupled with humility – you don’t have all the answers. (I get the image of a wife telling her husband to ask for directions when they are lost.)
You can ask God for wisdom in your decision making and God will supply you with wisdom.
Trust in the LORD with all your heart,
and lean not on your own understanding;
in all your ways acknowledge Him,
and He will make your paths straight.
Be not wise in your own eyes;
fear the LORD and turn away from evil.
This will bring healing to your body
and refreshment to your bones. Proverbs 3:5-8
“The wise shall inherit glory (all honor and good) but shame is the highest rank conferred on [self-confident] fools.” Proverbs 3:35
“A foolish person will believe anything. But a wise person thinks about what he does.” Proverbs 14:15
You don’t need to be a tenuous reed in the wind, nudged in every direction. Seek wisdom from God.
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Nudge them not with a TV screen:
“. . . while screen time may be harmless or even enriching in moderation, it’s still rife with pitfalls. Screens can tempt kids away from physical activity and imaginative play, for example, and could stunt development of critical skills like emotional self-regulation if overused.
“According to a new study, screen time for babies and toddlers is also linked to an additional risk many parents may not have considered: developing atypical sensory-processing behaviors. . .
“The behaviors include “sensation seeking” and “sensation avoiding” – when a child seeks out more intense sensory stimulation or is more averse to intense sensations, respectively – as well as “low registration,” a lower sensitivity or slower response to stimuli.”
There be NO Health choice architecture if Dr. Tedros of the WHO becomes the health dictator:
Exposing WHO Chief Dr. Tedros: Militant Marxist and China Stooge (rumble.com)
The World Health Organization is working with the European Union to roll out international, interoperable digital IDs. If you go to the World Economic Forum website these digital IDs are touted as means to enrich our lives by making the following tasks easier: Accessing healthcare, opening a bank account, traveling, engaging in online transactions, accessing Medicare/Medicaid, voting, and paying taxes. Without these IDs, you won’t be able to do any of those things. Or, if you step out of line in some way (say, if a certain vaccine is mandated that you refuse), the WHO could interfere with your digital ID to limit your access to any of these very basic activities. (Emphasis mine.)
Reggie Littlejohn: “We Should All Be Worried About The WHO’s Pandemic Treaty”
Celebrity “Nudge-mentalism”:
Nudge-truth:
Kingdom Venturers 